inSearchX co-founder Eric Brown was actively developing a new behavioral analytics solution for Dataium, also co-founded by Mr. Brown and later acquired by IHS (S&P Global).
Dataium researched consumer behavior for automotive companies, analyzing purchase intent and vehicle consideration across thousands of automotive websites including not only dealership websites but automotive marketplaces such as Autotrader, Cars.com, eBay, Buy A Toyota, and thousands more.
was that consumers were missing out on vehicles that were perfect for them simply because they were being forced to navigate a maze of websites, tools, and forms that were confusing and complicated.
At the same time websites were moving from being hosted on private servers to cloud storage systems. So he asked, "Why can't this website content be delivered to the consumer, rather than the consumer to the website and remove navigation and thus the friction?"
inspired the creation of AskOtto a Generative AI platform powered by Perpetual Search™. Combined these powerful technologies allow consumers to engage in dialog about the vehicles they have interest in, where they are. Consumers may also seek information on services for the cars they own, auto insurance, finance, safety recalls, valuations, repair and service.
The consumer is opted in and connected to the automotive marketer via Generative AI. When friction is removed from the path to purchase costs decline and engagement soars.
Perpetual Search is dramatically lower in cost than traditional search engine marketing and all forms of digital marketing.
is being recognized for its search innovation which is being licensed by companies of all types. Via these integration partners today Perpetual Search is marketed to over 150 million consumers monthly.